Answers

Did Heidi really build herself?

Yes. Under Falk's direction, Heidi wrote roughly 2 million lines of her own code for about $350 in total model spend. She ships 12 to 20 working features a day, has closed thousands of her own tickets, and built most of her roughly 300 integrations because a user asked for one.

The mechanism is the product itself: Heidi's brain holds full context on her own codebase, so the expensive part of AI development, re-extracting context on every request, disappears. Writing code is cheap; rediscovering what the code means is what burns tokens. With the Cortex holding the meaning, a full working feature costs two to three dollars.
The autonomy is real and bounded. One night she hit her database limit, provisioned a new instance, and migrated herself by morning, logged, with receipts, inside limits Falk set. That engine, the one that built her, is what every customer install runs on.

Related

Does Falkster use Heidi itself?

What is the context tax?

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