We run our company on the product we sell.
Falkster.AI builds Heidi and runs on Heidi. The briefings, the drafts, the long jobs, the ledger: everything we show you is how we work every day.
Talk to FalkBuilt in the open. Proven on ourselves.
Falk Gottlob, thirty years shipping product
Microsoft Research, Adobe, Salesforce across Marketing Cloud, Quip, and Slack, and four startups. CPO at Commure, Crisis Text Line, SOCi, and Smartcat. Five exits, one IPO, one acquisition by Microsoft. He shares how he builds on falkster.com, all of it free.
- Five exits, the largest at $6.5B with Commure.
- Eight CPO, CTO, and CEO roles.
- The playbook is public at falkster.com.
Trust beats capability.
The hard part is not what AI can do. It is what you can let it do. That is why trust is earned, limited, and reversible.
Memory is the moat.
Models become a commodity. The memory of how your company works grows every day and stays yours.
Simplicity survives.
One place for the work, the workers, and the record beats five tools stitched together. We cut our own product down to get there.
No surveillance. Ever.
No scorecards on people, no sentiment scores, no policing. We decline that business, and the manifesto says so.
Build with us
We work with a small set of design partners each year. If you are a founder, CPO, or board taking this shift seriously, talk to Falk.
Talk to Falk