Workflow 02 · Marketing · Sales · Customer · Finance

The revenue thread nothing falls out of.

Most companies stitch revenue together with a CRM, a marketing-automation tool, a meeting-notes app, a CS platform, and four spreadsheets, and a deal goes quiet between every one of them. Heidi makes the revenue thread literally one thread: every touch, every commitment, every signal linked to the same account record, always live.

  • HubSpot
  • Salesforce
  • Gong
  • ServiceNow
  • NetSuite
How Heidi runs it
  1. Step 01
    HubSpot · Marketo

    The lead arrives with context.

    Heidi reads the marketing-attribution chain, campaign, content viewed, intent score, ZoomInfo enrichment, and writes a one-paragraph brief on the lead before it lands in the SDR's inbox. The SDR opens the lead already knowing the answer to the first three questions.

  2. Step 02
    Salesforce · Gong

    The deal builds itself.

    Every meeting transcribed and routed to the right deal record. Every commitment surfaced as an action item. Every objection patterned against the last twenty deals in the same segment. Heidi drafts the next-step email, the SOW, the legal redlines.

  3. Step 03
    M365 · Slack

    Onboarding starts before signature.

    When the deal moves to verbal commit, Heidi spins up the onboarding plan, kickoff agenda, integration checklist, AE-to-CSM handoff brief, success metrics agreed with the customer. Nothing waits for legal close.

  4. Step 04
    ServiceNow

    Health is a signal, not a score.

    Customer health stops being a vendor-defined score in a tab someone opens twice a quarter. Heidi watches activity, support sentiment, product usage, and team turnover at the customer, and surfaces specific actionable risks to the AE and CSM together.

  5. Step 05
    ServiceNow · Salesforce · NetSuite

    Expansion is just another signal.

    The same Cortex that captured the original sale captures the moment a customer outgrows their tier. Heidi drafts the expansion email, attaches the usage proof, threads in the finance forecast, and the renewal becomes an expansion before it's a renewal.

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Bring the version of this workflow your team actually runs today. We'll wire Heidi against a sandbox of your stack and show it end to end inside the call.

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