Heidi gives every rep the whole company's memory: account history, commitments, warning signs, and champions, answered in seconds with sources. Meeting prep, renewal risk, and follow-ups stop depending on who remembers what.
'Prep me for the 2pm with Northwind' returns the champion, the open issues, and the history, sourced. 'Is anything slipping this week?' surfaces the account showing the same warning signs a churned customer once did, with a save plan drafted.
Every account is tracked from first touch to expansion, and what sales learns, support and product see too, because it is one brain.