Because the models are commodities and context is not. Everyone rents the same intelligence; only you have your people, your process, your data, your know-how. AI without context gives generic answers; AI with your context gives your answers.
This is the founding observation behind Heidi: companies bought brilliant AI and got underwhelming results, because the models knew nothing about them. The gap was never intelligence, it was context.
Heidi is the context layer: one brain that gathers what only your company knows and puts it behind every answer, every agent, and every AI tool you use.