The founder of Falkster.AI and the product lead behind Heidi. He builds in the open, the reasoning behind Heidi's decisions is published as it happens on falkster.com, and Heidi herself is his heaviest-used tool.
The founding conviction is personal and specific: companies were buying brilliant AI and getting generic results, because the models had intelligence but no context. Heidi is the answer he wanted to exist.
Working in the open is not a marketing posture; the same principle runs through the product, answers with sources, agents with receipts, and through how the company communicates.