The status quo has a price: repeated questions, re-discovered context, knowledge walking out with every departure, and AI tools that give generic answers because they know nothing about you. You pay it daily; it just never shows up as a line item.
Run the numbers on one behavior: how many times a week does someone interrupt an expert with a question that has been answered before? Multiply by the expert's hourly cost and the asker's wait. That is one leak of several.
The newest cost is the sharpest: everyone rents the same models now, so the companies that put their context to work get compounding advantage from AI, and those that do not get a commodity.