Workflow 01 · Product · Engineering · GTM · Customer

From customer signal to shipped product surface.

The classic feature build that takes 8–10 weeks of meetings and specs collapses into one continuous thread. Heidi reads support tickets and customer calls, spots the pattern, drafts the eval that defines success, hands it to a Product Builder who prototypes against it, and tracks adoption back to the customers who asked. The same agent thread closes the loop.

  • Service Cloud
  • Notion
  • GitHub
  • M365
  • Tableau
How Heidi runs it
  1. Step 01
    Service Cloud · Gong

    Heidi spots the pattern.

    Forty-seven mentions of "workflow approval bottleneck" across support tickets and discovery calls over six weeks. Heidi clusters them, attributes them to seven accounts representing $1.6M of ARR, and surfaces the signal to the Product Builder.

  2. Step 02
    Notion · GitHub

    The eval is the spec.

    Heidi drafts the eval that defines what "good" looks like, a graded benchmark with 40 examples sourced from the actual customer transcripts. Approved, committed to the GitHub eval harness, baseline measured at 31%.

  3. Step 03
    GitHub

    Prototype against the eval.

    A Claude Code agent under the Product Builder's direction prototypes the workflow approval pattern. The eval runs on every PR. Three days in, the agent crosses 82% on the benchmark; the Product Builder reviews, refines, and ships to staging.

  4. Step 04
    M365

    Launch narrative drafts itself.

    Heidi has watched the entire build. She drafts the launch one-pager, the customer-facing release note, the GTM enablement deck, and the migration guide, all sourced from the eval examples and the PR description. You edit, you don't write.

  5. Step 05
    Tableau · ServiceNow

    Adoption closes the loop.

    Heidi watches the seven accounts that drove the signal. Adoption tracked daily, churn-risk score updated, expansion signal flagged when a customer uses the new surface beyond their tier. The thread doesn't end at ship, it ends at outcome.

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