Every meeting, doc, ticket, and correction becomes something Heidi remembers. The memory consolidates continuously, so the longer she runs, the smarter your company gets. It compounds.
Growth comes from three loops: capture, new information from your systems, consolidation, merging and cleaning what is known, and correction, humans teaching her what was wrong.
That compounding is the moat: a competitor can buy the same models tomorrow, but not your years of accumulated, corrected, sourced context.