Industry · 06 / 05

Established SaaS making the agentic pivot.

Your customers are not leaving because the software is bad. They are leaving because it no longer does what software is now expected to do: the work itself. Some are drowning in workload with shrinking headcount; others discovered ChatGPT and started improvising around you. Heidi turns the codebase, the customer conversations, and the institutional knowledge you already own into the agentic layer your product needs, without a ground-up rewrite.

The pain we hear

Churn is outrunning new logos.

Renewals that were automatic now get a committee. The tools your product replaced are gone; the question on every call is what your product does for the customer now that AI exists.

The monolith slows every AI ambition.

Fifteen years of code, undocumented patterns, and every AI experiment stalls on context: the models cannot hold the whole system in their heads, so the output is expensive guesswork.

The rewrite is a trap.

Handing the monolith to AI and asking for a modern rewrite ends in a different industry: the product stops doing what it does today. Teams that tried it know.

What Heidi does here

One operating system.
Three load-bearing roles.

Small context beats big context.

Heidi holds the meaning of the codebase in the Cortex and feeds AI small, precise context instead of the whole monolith. New features build as a layer on top, hooked into the existing system through its real APIs, while the monolith keeps doing its job underneath.

Customer signal becomes the roadmap.

Support tickets, NPS comments, and call recordings stop being three arguments between three managers. Heidi merges the demand signals, customer A's 'B' and customer C's 'D' turn out to be the same feature, and ranks what actually moves retention.

Prototype during the call, ship after it.

Because AI is wired to the real codebase, the prototype a customer sees at the end of a call is built in your product against your data. One customer validates it, product decides, engineering hardens it. The six-month gap between request and roadmap collapses.

“The software is not the problem. It just no longer does what customers now expect software to do. Heidi closes that gap on top of what you already built. on top of what you already built
Falk Gottlob · Founder, Falkster.AI

Run Heidi
against your stack.

Bring the version of this we'd run for you. We'll set Heidi up against a sandbox of your data and walk through your most important workflow inside the call.

Book a demo
Ask AI about Heidi:
Share this: