Industry · 01 / 05

Scaling SaaS & AI-native companies.

Your ARR has to triple this year. Hiring is flat. Your engineers are shipping more than ever, but the work that moves the company forward keeps falling between people. Heidi is the operating system for companies whose plan has stopped adding up, and who are willing to rebuild around AI to make it work.

The pain we hear

The plan no longer pencils.

$20M → $100M ARR in twenty months. Your funnel says it's possible. Your headcount plan says it's not. Hiring doesn't close the gap; leverage does.

Engineering is fast. The rest of the company isn't.

You ship features in days. The launch narrative takes six weeks. GTM enablement takes three more. By the time the field can sell it, the next thing is already shipping.

Every signal lives in a different tool.

Salesforce knows the deal. Gong knows the call. Linear knows the bug. The CSM knows the customer. Nobody knows all four at once.

What Heidi does here

One operating system.
Three load-bearing roles.

Heidi reads Enterprise Cortex across every tool.

The same Salesforce note, Gong transcript, Linear ticket, and CSM thread feed one operating picture. Every employee, and every agent, works from the same source of truth.

AI teammates take work end to end.

From draft research to fully autonomous workflows, AI teammates run the work that used to require a person, climbing the trust ladder from suggesting to acting as they prove out. You hire when the work is genuinely novel, not when the work is repeatable.

The compounding loop closes the leverage gap.

Each workflow that becomes a skill frees a percentage of someone's time. That time goes to the next workflow. The leverage curve isn't linear with headcount, it compounds.

“From this point forward, you don't work alone. You work with AI teammates that take on execution, surface insights, and continuously improve based on how you guide them.
Falk Gottlob · Founder, Falkster.AI

Run Heidi
against your stack.

Bring the version of this we'd run for you. We'll set Heidi up against a sandbox of your data and walk through your most important workflow inside the call.

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