Who in the company should own the Heidi relationship?
An operator close to the founder, chief of staff, ops lead, or the founder themselves, someone who feels the cost of scattered context daily. They hold Heidi Control; ownership is minutes a week, not a job.
The owner's real function is appetite: deciding what to delegate next, which trust to extend, where the caps sit. The best owners treat Heidi like managing a sharp new hire, generous with feedback, deliberate with autonomy.
Engineering involvement is optional and additive: developers mint their own scoped tokens for the API and MCP surface without touching the owner's controls.